Outmatic
Why Outmatic
The engineering partner for the AI era.
Real context first, then the right technology, not the other way around.
Read our storyOutmatic
Taking an existing platform further: new markets, smarter search, better performance, same brand craft. +45% page load speed and −60% content-management time across US, Swiss, and German rollouts.
Outmatic
Engineering Team
Davidoff already had an eCommerce platform in place, built to reflect the brand's standards of craftsmanship and detail. The next step wasn't rebuilding it. It was evolving it.
The business needed a foundation solid enough to support a rollout across multiple markets (United States, Switzerland, Germany), a shopping experience that could help users find the right product in a catalog where nuance matters as much as category, and a level of performance that matched the premium positioning of the brand.
Davidoff chose Outmatic for this next phase based on our track record of building and evolving eCommerce platforms in the luxury space, where the margin for compromise on design, performance, and brand consistency is particularly thin.
Coming into a live platform is a different kind of work than starting from a blank page. You inherit decisions, constraints, and a codebase that's already serving customers, and you have to move it forward without breaking what's working.
On this project, that meant a few things in parallel. Resolving the performance issues that were affecting the user experience. Preparing the platform to scale cleanly across markets with different languages, price lists, and tax rules. Extending the checkout with new payment methods and updated age gateways to stay compliant market by market. Introducing a personalized semantic search that could interpret user intent rather than just match keywords. All of it, while keeping the premium feel of the brand intact.
We joined the project as an evolution partner, working in short Agile iterations with regular checkpoints shared directly with the Davidoff team.
The first phase focused on understanding the existing platform: what to preserve, what to refactor, what to extend. From there, several workstreams ran in parallel.
Performance. We analyzed where the platform was slowing down and worked through the bottlenecks on the headless front-end, rendering strategy, and edge delivery on Vercel. The goal was a site that felt as refined in speed as it did in design.
Multi-market and multi-language foundation. We hardened the architecture around BigCommerce, Builder.io, and Vercel so the same base could serve US, Swiss, and German audiences with the right language, catalog, pricing, and content per region, without duplicating effort for each new market.
Checkout evolution. We extended the checkout with new payment methods suited to each market and introduced updated age gateways to meet the regulatory requirements that come with selling tobacco products across different jurisdictions.
Personalized semantic search. We introduced a search layer that goes beyond keyword matching, interpreting what the user is actually looking for and adapting results to their context. In a catalog where products are closely related but not interchangeable, this makes a real difference in how customers explore and decide.
A Delivery Manager, four developers, and one QA engineer worked alongside Davidoff for roughly six months. The priority throughout was continuity: keeping the platform stable while steadily pushing it forward.
Evolving a live platform is less about technology choices and more about judgment. Knowing when to refactor, when to extend, and when to leave something alone. The real unlock on this project wasn't a single feature. It was fixing what needed fixing, strengthening the foundation, and steadily adding the pieces (languages, payments, compliance, search) that would let the brand grow into new markets and serve customers in a more intelligent way.
